What else can you do with Snapchat?
In our last newsletter we talked about the main functions of Snapchat (read our first article on the topic here). Professional use of the app by brands requires following a few simple but essential...
View ArticleClik here to view.
How to communicate better on Snapchat
What are the main functions? Our last newsletter looked at the basic principles of Snapchat. Today, we’re going to find out a bit more about this distinctive app. There are eight main functions: snap,...
View ArticleSnapchat: an instruction manual for brands
How does it work for brands? Originally used by teenagers and young adults to send more-or-less compromising pictures that are erased right after they’ve been viewed, Snapchat was a resounding success....
View ArticleClik here to view.
DAM in the service of native advertising
Native advertising appeared in the United States in late 2012, in the context of a difficult time for online advertising, due in particular to the low ROI of advertising banners (with a click rate that...
View Article5 essentials of a Marketing Resource Management Solution key to implementing...
Lire cet article en français. As we’ve seen in our previous post, Brand Content Plans have become essential for large companies and require the use of software tools if they are to be effective and...
View ArticleWedia among the world’s top 10 DAM software products
Wedia CrossMedia is the 8th best software product for Digital Asset Management, according to Capterra. This American software specialist determines its rankings based on numerous criteria (different...
View ArticleOne, two and three! Wedia once again part of Gartner’s Magic Quadrant this year.
For the third year in a row, Wedia is among the 16 global software companies that the American IT research company Gartner has included in its Magic Quadrant for Marketing Resource Management. This...
View ArticleWedia CrossMedia 11.3: what’s new?
Wedia CrossMedia: new version 11.3 This month, the new version of Wedia CrossMedia focuses on user experience and, more specifically, on two areas: searches and statistics. The internal search function...
View ArticleWedia announces two partnerships with VISEO and Serem
Wedia announced today two partnerships: With VISEO: Specializing in digital experiences, new technologies, business processes and data, VISEO is the ideal partner for the company’s transformation...
View ArticleDiscover the new fall version of Wedia CrossMedia!
Wedia CrossMedia, new fall version With over 100 integrated improvements and fixes, the new Wedia CrossMedia 11.2 is the result of intense efforts by our R&D department this past summer. Some of...
View ArticleClik here to view.
DAM in the service of native advertising
Native advertising appeared in the United States in late 2012, in the context of a difficult time for online advertising, due in particular to the low ROI of advertising banners (with a click rate that...
View Article5 essentials of a Marketing Resource Management Solution key to implementing...
Lire cet article en français. As we’ve seen in our previous post, Brand Content Plans have become essential for large companies and require the use of software tools if they are to be effective and...
View ArticleHow Brand Content is changing the organization of Marketing and...
Lire cet article en français. Videos that create buzz, practical guides, consumer magazines, blog posts, ebooks, graphics, etc. . . . For some time now, brands have been producing and developing...
View ArticleInspiration for writing your brand platform
A brand platform is the key document to share guidelines for branding and indicate to internal teams and agencies how to use your logo, photos of your products, what rules to which channels, etc. The...
View ArticleGartner identifies 10 strategic technology trends for 2015
Each year, the US research and consulting firm Gartner publishes a report which sets out 10 strategic technology trends for the coming year. David Cearley, vice president of Gartner and co-author of...
View ArticleChanging logos: how can you eliminate all obsolete images from your media...
When a company changes logos, it’s very important for the brand’s new symbol to be disseminated quickly. The first task is to update your logo library by archiving old logos and adding the new one. The...
View ArticleClik here to view.
Brand Platform versus Brand Center : what’s the difference?
When it comes to brand management, you often hear the terms “Brand Platform” and “Brand Center” but it isn’t always easy to understand what they really mean. That’s why we’d like to dedicate this post...
View ArticleRead the Gartner Magic Quadrant for Marketing Resource Management
Lire le blog en français. Every posts of this blog have the same goal: to show you the added value of technology in the fields of marketing and communication. I offer you today to read the report by...
View ArticleClik here to view.
DAM in the service of native advertising
Native advertising appeared in the United States in late 2012, in the context of a difficult time for online advertising, due in particular to the low ROI of advertising banners (with a click rate that...
View Article5 essentials of a Marketing Resource Management Solution key to implementing...
Lire cet article en français. As we’ve seen in our previous post, Brand Content Plans have become essential for large companies and require the use of software tools if they are to be effective and...
View Article
![BLACKPINK – DEADLINE – EP [iTunes Plus M4A]](http://is1-ssl.mzstatic.com/image/thumb/Video211/v4/de/b3/b1/deb3b1d4-ba28-22e8-2428-ef97617b2a4b/90d54d743002a6d66308f217cd867947_Preview_Image_Intermediate_nonvideo_sdr_426725135_2574858051.png/316x316bb.webp)
