5 essentials of a Marketing Resource Management Solution key to implementing...
Lire cet article en français. As we’ve seen in our previous post, Brand Content Plans have become essential for large companies and require the use of software tools if they are to be effective and...
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DAM in the service of native advertising
Native advertising appeared in the United States in late 2012, in the context of a difficult time for online advertising, due in particular to the low ROI of advertising banners (with a click rate that...
View ArticleSnapchat: an instruction manual for brands
How does it work for brands? Originally used by teenagers and young adults to send more-or-less compromising pictures that are erased right after they’ve been viewed, Snapchat was a resounding success....
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How to communicate better on Snapchat
What are the main functions? Our last newsletter looked at the basic principles of Snapchat. Today, we’re going to find out a bit more about this distinctive app. There are eight main functions: snap,...
View ArticleWhat else can you do with Snapchat?
In our last newsletter we talked about the main functions of Snapchat (read our first article on the topic here). Professional use of the app by brands requires following a few simple but essential...
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